B.O.R.N. to Style is a lifestyle makeover series centered on a “fierce” team from New York, and their larger than life boss, Jonathan Bodrick. Springing from the Harlem-based eclectic boutique, B.O.R.N. (borrowed, old, refurbished and new), the style super heroes land at the door of those desperately in need of some “color in their lives.” The team at B.O.R.N. gets to the root of their fashion malaise, whisking them away for a transformation that goes beyond just their look. In each episode, viewers see the B.O.R.N. team offer up their own brand of therapy and inspiration to clients as they transform them into their best possible selves.